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Click on issue tabs below to view and download articles or click the button below to download the whole volume. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially. Articles dealing with issues relating to marketing strategy, ethics, product management, communications, pricing and price determination, distribution sales. The journal of business research jbr is intended to be an outlet for theoretical and empirical research contributions for scholars and practitioners in the business field. Article pdf available march 2014 with 19,902 reads. Worldwide faculty perceptions of marketing journals. Access to society journal content varies across our titles. Most downloaded industrial marketing management articles the most downloaded articles from industrial marketing management in the last 90 days. Marketing planning is probably one of the most widely used and widely understood technologies in marketing.
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